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05 August
2016
Startups
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START-UPS AND JOB CREATION

When I used to work at McKinsey almost 20 years we once did a pro-bono project for the Florida Council of 100 (a non-profit organization comprised of executives of large companies based in Florida), and we realized that contrary to popular perception, most jobs are created by medium and small sized companies.

I was reminded of this when I read an independent study from the University of Pennsylvania on Kickstarter’s impact on the overall community. It turns out that since its launch on April 2009, Kickstarter (for those unfamiliar with this company, it’s the leading crowd sourcing site to finance creative projects) has delivered very impressive results:

• 8,800 new companies
• 29,600 full-time new job + 283,000 temporary jobs
• Kickstarter-funded companies had $5.3B in revenue

These are very significant figures (Google which is one of the most valuable companies in the world has about 58,000 employees), and proves how large an impact start-ups can have in job creation. Interestingly, in the USA the law that allowed equity crowd financing was called the Jobs Act (Oct 2015).

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Fortunately, in the past couple of years several governments in Latin America have realized the importance of start-ups in fueling both innovation and job creation. Chile has its Start-Up Chile fund, Colombia has Innpulsa, Buenos Aires has Start-Up Buenos Aires, just to mention a few of these government sponsored programs.

And Latin America also has its own “Kickstarter”. Idea.me, Latam’s largest crowd sourcing site, is now operational in Argentina, Brazil, Chile, Colombia, México, Uruguay, and Miami. Lower ecommerce penetration and cultural differences such as a general mistrust of strangers and lower “social responsibility” consciousness has hindered Idea.me’s growth.

However, with an experienced and committed new backer, Alejo Nitti (co-founder of Tom’s shoes) and a new management team, we hope that Idea.me can create a similar impact in Latin America as Kickstarter has in the USA.

Visit www.idea.me and support a creative project of your choice (disclaimer: Cisneros is a small investor in Idea.me).Hace casi 20 años atrás cuando trabajaba en McKinsey, llevamos a cabo un proyecto pro bono para el Florida Council of 100 (una organización sin ánimo de lucro compuesta por ejecutivos de grandes compañías ubicadas en La Florida), y nos dimos cuenta que, contrario a lo que las personas creen, la mayoría de empleos son creados por las compañías medianas y pequeñas.

Lo recordé cuando leí un estudio independiente de la Universidad de Pennsylvania acerca del impacto de Kickstarter en la economía. Resulta que desde su lanzamiento en abril de 2009, Kickstarter (para quienes no lo conocen, Kickstarter es el sitio líder del crowd sourcing, es decir participación colectiva para financiar proyectos creativos) ha tenido resultados impresionantes:

•8.800 compañías nuevas
•29.600 nuevos empleos de tiempo completo + 283.000 temporales
•Las compañías que han recibido financiación de Kickstarter han obtenido $5.300 millones en ingresos

Estas cifras son muy significativas, (Google, una de las compañías más valiosas del mundo tiene alrededor de 58.000 empleados), y validan el impacto que las start-ups tienen sobre la creación de empleos. Interesantemente, la ley de los EE.UU. que permitió la financiación por participación colectiva en octubre del 2015 recibió el nombre Jobs Act (Ley del Empleo).

shutterstock_157573214

Afortunadamente, en los últimos años varios gobiernos de América Latina han entendido la importancia de las start-ups para impulsar la innovación y la creación de empleos. Chile tiene el fondo Start-Up Chile, Colombia tiene Innpulsa, Buenos Aires tiene Start-Up Buenos Aires, por mencionar solo unos de los programas patrocinados por gobiernos.

Y América Latina también tiene su propio “Kickstarter”. Idea.me, el sitio más grande de financiación por participación colectiva en América Latina, ahora tiene operaciones en Argentina, Brasil, Chile, Colombia, México, Uruguay y Miami.

La baja penetración del comercio electrónico y las diferencias culturales, tales como la desconfianza generalizada en personas que uno no conoce y una menor conciencia de “responsabilidad social” han dificultado el crecimiento de Idea.me. Sin embargo, con el respaldo experimentado y comprometido de Alejo Nitti (cofundador de la empresa de zapatos Tom) y un nuevo equipo de gestión, esperamos que Idea.me pueda generar un impacto similar en América Latina al que Kickstarter tiene en EE.UU.

Visita www.idea.me y apoye el proyecto creativo de tu preferencia (Cisneros es un inversionista minoritario en Idea.me).



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