Victor Kong - Page 7 of 14 - Presidente de Cisneros Interactive, dedicado al desarrollo de negocios en el sector de la publicidad digital

05 April 2016

Home Slider, Startups

RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

17 February 2016

New Media

UPDATE: THE FUTURE OF THE OTT PLATFORMS

On November of last year I wrote a post on the future of the OTT platforms and at the end I made my forecast which in many cases for a “digital” guy may sound counterintuitive: “In a nutshell, despite plenty of facts around rapidly changing user behavior and increasing video consumption on OTT platforms, I […]

02 February 2016

Digital Advertising

THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]

23 December 2015

Startups

Reid Hoffman’s LinkedIn’s Pitch Deck to Greylock Partners: Must Read!

Some months ago I wrote a small article titled “Raising Money for your Start-Up? You Need a Great Pitch Deck”. I wrote it because I sincerely have seen many poorly done Pitch Decks from Latin American entrepreneurs. Now when day to day work slows down and one has more time to think and research, I […]