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02 October 2015
Digital Advertising, Home Slider
ADVERTISING AWARDS AND WHAT IT MEANS FOR OUR COMPANIES

I have been writing on my blog for some time and this is the first time I shamelessly promote our companies. So forgive me and please continue reading. In the past week, we have been very fortunate to have won several awards: At the Festival of Media Latin America in Miami: Gold for Best Use […]

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15 September 2015
Startups
WHY INVEST IN STARTUPS?

When talking about ways to grow your assets, it is always extremely difficult to decide which is the best and safest way to grow your capital. It is clear most investors look at companies that are already consolidated in the market, because they know their capital will multiply safely. But in doing so, they shun […]

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09 September 2015
Startups
STOCKHOLM: THE CITY WITH A LOT OF EVERYTHING, EVEN UNICORNS

I have recently returned from Stockholm, where I hadn’t been before but I loved it. The “Capital of Scandinavia” as it is now called, is made up of several islands connected by hundreds of bridges. You see water everywhere, the architecture is stunning and its people are arguably the most stylish in Europe. With a […]

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02 September 2015
Startups
SLACK: THE STARTUP THAT IS REVOLUTIONAZING CORPORATE MOBILE MESSAGING

The startup world is highly competitive. More and more business people are joining this trend by proposing all kinds of projects that seek to innovate and make daily life easier. Today, I would like to tell you about Slack, the messaging app that is becoming an essential must-have in the corporate world and could transform […]

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28 August 2015
Digital Advertising
THE MANY WAYS TO BUY DIGITAL MEDIA VIA PROGRAMMATIC

In Adsmovil we partnered with PubMatic to launch the first US Hispanic Mobile Ad Exchange, and as we dig deeper into this fascinating new world, I thought it would be good to clarify some terms. First, RTB is not the same as Programmatic.   RTB (Real Time Bidding) is just one of many protocols to buy […]

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RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR
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05 April 2016
Home Slider Startups
RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

AirBnB vs. Marriott: How come it could be worth more?
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02 July 2015
Startups
AirBnB vs. Marriott: How come it could be worth more?

In one of my last blog entries, I wrote about Uber.   This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue.  In contrast, AirBnB […]

THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING
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02 February 2016
Digital Advertising
THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media.   If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption.   Video, Sponsorships, and […]

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