Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]
I have been writing on my blog for some time and this is the first time I shamelessly promote our companies. So forgive me and please continue reading. In the past week, we have been very fortunate to have won several awards: At the Festival of Media Latin America in Miami: Gold for Best Use […]
When talking about ways to grow your assets, it is always extremely difficult to decide which is the best and safest way to grow your capital. It is clear most investors look at companies that are already consolidated in the market, because they know their capital will multiply safely. But in doing so, they shun […]
I have recently returned from Stockholm, where I hadn’t been before but I loved it. The “Capital of Scandinavia” as it is now called, is made up of several islands connected by hundreds of bridges. You see water everywhere, the architecture is stunning and its people are arguably the most stylish in Europe. With a […]
The startup world is highly competitive. More and more business people are joining this trend by proposing all kinds of projects that seek to innovate and make daily life easier. Today, I would like to tell you about Slack, the messaging app that is becoming an essential must-have in the corporate world and could transform […]
In Adsmovil we partnered with PubMatic to launch the first US Hispanic Mobile Ad Exchange, and as we dig deeper into this fascinating new world, I thought it would be good to clarify some terms. First, RTB is not the same as Programmatic. RTB (Real Time Bidding) is just one of many protocols to buy […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]