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29 March 2017
Digital Advertising
Digital Advertising and Wall Street

Everytime I have to explain what Programmatic is, I use the financial industry particularly stock exchanges as an example. I explain that Programmatic buying of digital advertising inventory is like trading stocks in an exchange. Stocks were sold to the “public” by stock brokerage firms such as Merrill Lynch, Smith Barney, and others. You called […]

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22 March 2017
Digital Advertising
Instagram Stories: a new way to reach audiences through videos

Social networks entered our lives as a tool that allows us to connect from anywhere. For users, Facebook and Instagram are social media. For advertiser, these are marketing platforms where companies can interact with their existing and potential clients. Recently, Instagram launched a new feature: Instagram Stories, a feature that quickly changed digital marketing. When […]

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20 February 2017
New Media
Super Bowl, More than a Sports Event

If I mention NFL teams, such as the New England Patriots or Atlanta Falcons, they will surely not ring a bell. . But if I mention the Super Bowl, you might remember it as the sports event of the year with the best halftime show. Nowadays, halftime is for the presentation of the most popular […]

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17 January 2017
Sin categoría
Streaming Music: Saving the Industry

A couple of months ago, I wrote about the music industry and how players such as Spotify and Pandora were not getting as much value from the industry as I thought they deserved. As 2016 has ended and we get final reports on the industry, I think this becomes more blatantly so: Based on the […]

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15 December 2016
Sin categoría
Technology Is In Everything and So Are The Tech Giants

It’s no secret that technology is increasingly at the core of many products and services and as this proliferates, tech giants are getting into new businesses as well as into each other businesses. In this world, tech matters and so does brand and scale. Look at Facebook: • Its new Marketplaces product, where users can […]

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RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR
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05 April 2016
Home Slider Startups
RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

AirBnB vs. Marriott: How come it could be worth more?
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02 July 2015
Startups
AirBnB vs. Marriott: How come it could be worth more?

In one of my last blog entries, I wrote about Uber.   This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue.  In contrast, AirBnB […]

THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING
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02 February 2016
Digital Advertising
THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media.   If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption.   Video, Sponsorships, and […]

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