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06 April 2015
New Media
Transmedia Publicity: A New Way of Reaching Your Audience

With the new world of possibilities the internet has brought us, users are no longer solely passive spectators. They can now choose which stories interest them and even intervene and modify these stories. Publicity, for example, has known how to adapt itself to these changes and has begun to offer new options. This has happened […]

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06 April 2015
Digital Advertising
El gigante Chino, Alibaba, continúa creciendo

Tras protagonizar una de las salidas a Bolsa más contundentes de la historia, Alibaba, la empresa líder de comercio electrónico en China, anunció una inversión de 590 millones de dólares en el fabricante chino de aparatos electrónicos y teléfonos móviles: Meizu. Durante 2014, el gigante chino sumó más de 1,000 millones de usuarios de telefonía […]

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06 April 2015
Lifestyle
Apple Watch: Smartphone Technology in the Palm of Your Hand

Technology continues to advance and now more than ever, it is possible to wear a device with an internet connection on our wrists which allows us to access geo localizing maps using GPS, a synchronized calendar and even check the latest stock market fluctuations. We are talking about the new Apple Watch, which has come […]

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06 April 2015
New Media
#ALifeFreeOfViolence: For the Right of Women to Be Treated With Respect

Emma Watson was right about women’s rights when during her speech at the UN, she said, “we need everyone involved”. This message should definitely permeate through society and develop into concrete actions in favor of women. Cisneros Media decided to join the #HeForShe campaign promoted by the United Nations with two broadcasted initiatives implemented across […]

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06 April 2015
Digital Advertising
“The Hunger Games”: A Successful Transmedia Publicity Case Study

One of the keys to the successful box office results achieved by The Hunger Games trilogy was the solid transmedia campaign they developed. TheLionsgate marketing department, which was the producer in charge of adapting Collins’ novels, did an excellent job by using different elements and platforms to create a custom built experience for audiences. To […]

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