Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]
With the new world of possibilities the internet has brought us, users are no longer solely passive spectators. They can now choose which stories interest them and even intervene and modify these stories. Publicity, for example, has known how to adapt itself to these changes and has begun to offer new options. This has happened […]
Tras protagonizar una de las salidas a Bolsa más contundentes de la historia, Alibaba, la empresa líder de comercio electrónico en China, anunció una inversión de 590 millones de dólares en el fabricante chino de aparatos electrónicos y teléfonos móviles: Meizu. Durante 2014, el gigante chino sumó más de 1,000 millones de usuarios de telefonía […]
Technology continues to advance and now more than ever, it is possible to wear a device with an internet connection on our wrists which allows us to access geo localizing maps using GPS, a synchronized calendar and even check the latest stock market fluctuations. We are talking about the new Apple Watch, which has come […]
Emma Watson was right about women’s rights when during her speech at the UN, she said, “we need everyone involved”. This message should definitely permeate through society and develop into concrete actions in favor of women. Cisneros Media decided to join the #HeForShe campaign promoted by the United Nations with two broadcasted initiatives implemented across […]
One of the keys to the successful box office results achieved by The Hunger Games trilogy was the solid transmedia campaign they developed. TheLionsgate marketing department, which was the producer in charge of adapting Collins’ novels, did an excellent job by using different elements and platforms to create a custom built experience for audiences. To […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]