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07 July 2016
Home Slider, New Media
TV IS RESILIENT BUT THERE IS NO TURNING BACK

IPG’s Magna forecast reveal that TV advertising keeps on growing in 2016 and then stabilizes in 2017. In fact, given some issues with Online Video’s scale and viewability, some advertisers have a renewed interest in TV’s ability to reach a mass audience. If you analyze the above graph and you overlay this graph with Time […]

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07 June 2016
Digital Advertising, Home Slider
Adblocking: So be it!

Blocking ads on the Internet has become a digital trend in the last few years, worrying many publishers and advertising companies. During 2015, the use of adblocking in mobile phones grew up to 90%. It is estimated that there are at least 419 million users using tools to block ads on their mobile devices. I […]

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13 May 2016
Digital Advertising
ADVERTISING AND HOW PERCEPTIONS CHANGE THROUGH TIME

This article is really not an informational piece.   It’s my opportunity to vent and to take revenge on all the nay sayers I encountered so many times during my career in digital advertising. When I started working in what was called the “Internet” most of my friends did not understand how these companies would make […]

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22 April 2016
Lifestyle
Montevideo: A Runner’s Paradise

For those who travel frequently and like to exercise, I have to tell you that my town, Montevideo, is a runner’s paradise.  Where else can you run most of the year in 60-70 degree weather, little humidity, and more importantly, in a beach right along the water? The beach is also perfect for running – […]

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14 April 2016
New Media
Millennials And Why This Marketing Term Is Confusing

I recently wrote about Millennials to clarify some myths about this demographic group.  Now, upon reading Nielsen’s “Q4 2015 Total Audience Report” I realize that the term Millennials, when used to represent a monolithic group is completely wrong. I wrote that Millennials range in age from 15-35 years old and these years are transformative in […]

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RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR
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05 April 2016
Home Slider Startups
RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

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THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING
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02 February 2016
Digital Advertising
THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media.   If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption.   Video, Sponsorships, and […]

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