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30 March 2015
Lifestyle
Apple Invests in Solar Farms

Apple recently set an excellent example of how to reinvest company profit. The Californian company has made a clear decision to invest in renewable energy by announcing an investment of 850 million dollars to construct a solar energy plant which would allow it to create its own energy supply. Solar Energy The news of its […]

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30 March 2015
New Media
The Latin American Audience in the United States

The second generation of Latinos living in the United States is breaking the paradigms we had become used to. One of these is that Latinos are disconnected from the digital world or they do not give it much importance. Nothing could be further from the truth. Latinos living in the United States have acquired a […]

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04 February 2014
Sin categoría
Who Am I

Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]

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It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

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eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media.   If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption.   Video, Sponsorships, and […]

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