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14 February 2019
Digital Advertising, New Media
The Super Bowl: Advertising’s Winning Bet

The Super Bowl is one of the year’s most important sporting events, but the last National Football League (NFL) game is increasingly relevant not only to football fans, but also to brands. It’s during the Super Bowl that they launch their most creative ads of the year—and in order to be successful, they have to […]

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11 October 2018
Digital Advertising, New Media
The Future of the OTT Platforms – Part III

In my first blog about OTT and the Pay TV ecosystem in November 2015, I made a prediction that the current Pay TV model will not change that rapidly because the business model worked very well for existing incumbent players (i.e. Cable companies plus Pay TV Programmers). Moreover, in February 2016 I followed it up […]

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21 September 2018
Digital Advertising
We are Confirming our Leadership Position in Digital Advertising by Strengthening our Partnership wih Facebook

It is estimated that in 2020, internet penetration in Latin America will be 60 percent, more than the global average (49.6%)*. This undoubtedly will have an impact on advertising, where the mobile market is growing very quickly and is expected to be 32** percent globally this year. All of this was very clear to us […]

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04 May 2018
Sin categoría
Food Trucks: Uruguay Style

The food truck craze as far as I know began in the USA, and like many other trends it spread worldwide. Uruguay is no exception and it now has its own food truck fair called Degusto, complete with music, good food, beer and wine. What’s surprising is that I think they took the concept and […]

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03 May 2018
Digital Advertising
2018 World Cup in Russia: An Opportunity for Brands to Score a Goal

The FIFA World Cup 2018  will begin in June, providing a fantastic opportunity for brands to get closer to their audiences. That’s why I have invited Ana Lopez, Marketing and Communications Manager at Adsmovil, to talk about how brands can focus their digital advertising during the World Cup – VK. Why is the World Cup such […]

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