Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]
I am not a huge fan of gourmet restaurants and therefore it is rare that I write about them, however I do have to say my experience at the Pujol restaurant, located in Mexico City, was well worth the trip. Javier Talán, CEO of Coyote Media House recommended it to me. I went with high […]
This past week I spent it in Mexico DF and the usual challenge of dealing with traffic and transportation was made harder due to public demonstrations by taxi drivers against Uber, Cabify, and similar services. In the past year, Uber which I use in Miami and almost everywhere I travel to, has made Mexico’s transportation […]
Today I would like to tell you about a project I found on idea.me which I loved. It is CB V01,a backpack which incorporates weareable technologuto project turn signal lights. Machina, the company which designed this project, is interesting because it seeks to use technology to impact positively on people’s lives. In this case, it […]
Following four years of operations, Adsmovil, the leading mobile advertising company in Latin America which belongs to Cisneros Interactive has achieved a turnover of more than 10 million dollars. I am convinced that one of this company’s keys to success is that it has positioned itself towards the Hispanic market in the United States. We […]
It is common for audiences who are already saturated with publicity to automatically discard advertising without feeling any remorse whatsoever. For this reason, advertisers have had to reinvent the way they present their products and services. One of the formats which has proved to be the most effective is content marketing. It is an innovative […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]