Without us even realizing it, some applications on our smart phones have now become indispensible tools, either for socializing or simply making our lives easier. According to the IMS Mobile in LatAm study, 3 out of every 4 smartphone and tablet users in Latin America can be reached through publicity products offered by brands and […]

In the last month, I had the pleasure of spending some time with Tail Target’s Data scientists. Tail Target is Latin America’s leading DMP, and today has over 200 million users in its database. DMP is short for Data Management Platform. These companies, through agreements with publishers, are tracking user’s online behavior (always respecting users privacy […]

In a meeting with a traditional radio broadcaster in Brazil I realized that many traditional media professionals still do not understand how digital advertising works, but also I became very aware of the sad paradox of digital inventory. What do I mean?   Well, I met the new manager of the streaming audio service of a […]