Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]
A month ago, an unprecedented event happened on Wall Street: Amazon exceeded WalMart’s value by USD$15 billion, something which surprised everyone because it is common knowledge that WalMart is the biggest company of its type in the world. What were the factors behind this unexpected event? Amazon is a company devoted to e-commerce and was […]
Without us even realizing it, some applications on our smart phones have now become indispensible tools, either for socializing or simply making our lives easier. According to the IMS Mobile in LatAm study, 3 out of every 4 smartphone and tablet users in Latin America can be reached through publicity products offered by brands and […]
In the last month, I had the pleasure of spending some time with Tail Target’s Data scientists. Tail Target is Latin America’s leading DMP, and today has over 200 million users in its database. DMP is short for Data Management Platform. These companies, through agreements with publishers, are tracking user’s online behavior (always respecting users privacy […]
I recently read a study about entrepreneurship in Latin America. When we talk about start-ups in our sector, we immediately think of the technology and digital publicity sector. It is good and interesting to remember there are thousands of start-ups in nearly all sectors of the economy and that in many ways they face the […]
In a meeting with a traditional radio broadcaster in Brazil I realized that many traditional media professionals still do not understand how digital advertising works, but also I became very aware of the sad paradox of digital inventory. What do I mean? Well, I met the new manager of the streaming audio service of a […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]