Categories
  • 0 Subscribers
  • +500 Contacts
06 April
2015
New Media
Vistas Views 2542

#ALifeFreeOfViolence: For the Right of Women to Be Treated With Respect

Emma Watson was right about women’s rights when during her speech at the UN, she said, “we need everyone involved”. This message should definitely permeate through society and develop into concrete actions in favor of women.

Cisneros Media decided to join the #HeForShe campaign promoted by the United Nations with two broadcasted initiatives implemented across several of the group’s platforms.

#LasMujeresNoCallamos

This is an original idea which came from an internal Venevision contest. The campaign consists of three audiovisual pieces which show different types of violence women are exposed to. These messages were launched in coordination with the UNiTE campaign in Latin America promoted by the United Nations Secretary General as part of efforts being made around the globe to put an end to violence against women.

#HeForShe

In addition to the above initiative, Venevision has launched an on-air version of the #HeForShe campaign in Spanish called #ElPorElla. The #ElPorElla campaign is a series of audiovisual content in which male artists, presenters and journalists send messages in favor of defending women’s rights. The campaign included creating reactions on social networks after each television program by issuing content promoting egalitarian, non-violent stances towards women.  



Spotify

Newsletter

Subscribe to my newsletter and receive my blog updates with news and articles about digital advertising, new media, startups and lifestyle.


Popular posts

RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR
05 April 2016
Home Slider Startups
RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

AirBnB vs. Marriott: How come it could be worth more?
02 July 2015
Startups
AirBnB vs. Marriott: How come it could be worth more?

In one of my last blog entries, I wrote about Uber.   This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue.  In contrast, AirBnB […]

THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING
02 February 2016
Digital Advertising
THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media.   If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption.   Video, Sponsorships, and […]