05 April 2016
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Following four years of operations, Adsmovil, the leading mobile advertising company in Latin America which belongs to Cisneros Interactive has achieved a turnover of more than 10 million dollars.
I am convinced that one of this company’s keys to success is that it has positioned itself towards the Hispanic market in the United States. We have managed to position ourselves as the company with the largest coverage and leverage in the Hispanic segment, reaching 23 million Latinos. Our leverage in the United States is such, that 40% of our advertising revenue comes from US advertisers interested in reaching Latin audiences.
We are currently in a very good position. The company has more than 50 employees in 5 countries and we have reached 48% penetration among Hispanic cell phone users in the USA. We have implemented more than 3,500 campaigns and have more than 500 advertisers.
Furthermore, our positioning in the Brazilian market, which began in 2013, has been an all-round success having surpassed our revenues from the Mexican market. This is why it is logical our company’s 2015 projections are focused on the United States, Brazil and Mexico, where we hope to see revenue growth of more than 50%.
Thank you to everyone who has made this possible!
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