A month ago, an unprecedented event happened on Wall Street: Amazon exceeded WalMart’s value by USD$15 billion, something which surprised everyone because it is common knowledge that WalMart is the biggest company of its type in the world. What were the factors behind this unexpected event? Amazon is a company devoted to e-commerce and was […]
Following four years of operations, Adsmovil, the leading mobile advertising company in Latin America which belongs to Cisneros Interactive has achieved a turnover of more than 10 million dollars. I am convinced that one of this company’s keys to success is that it has positioned itself towards the Hispanic market in the United States. We […]
With the new world of possibilities the internet has brought us, users are no longer solely passive spectators. They can now choose which stories interest them and even intervene and modify these stories. Publicity, for example, has known how to adapt itself to these changes and has begun to offer new options. This has happened […]
Emma Watson was right about women’s rights when during her speech at the UN, she said, “we need everyone involved”. This message should definitely permeate through society and develop into concrete actions in favor of women. Cisneros Media decided to join the #HeForShe campaign promoted by the United Nations with two broadcasted initiatives implemented across […]
The second generation of Latinos living in the United States is breaking the paradigms we had become used to. One of these is that Latinos are disconnected from the digital world or they do not give it much importance. Nothing could be further from the truth. Latinos living in the United States have acquired a […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]