At Cisneros Interactive, under RedMas, we launched the first and only audio advertising network in Latin America and the United States Hispanic market, Audio.Ad. We did this because we are optimistic that users will increase their listening time on streaming services. Just like video/tv is seeing a monumental shift from Linear TV to video streaming […]
I was reading an article in Chicago’s Booth magazine and it made me realize how the entertainment business has changed in the last few years. In the non-digital world you created content more based on “creative instinct” than on data. Today, where a lot of content is viewed digitally and therefore a plethora of data […]
IPG’s Magna forecast reveal that TV advertising keeps on growing in 2016 and then stabilizes in 2017. In fact, given some issues with Online Video’s scale and viewability, some advertisers have a renewed interest in TV’s ability to reach a mass audience. If you analyze the above graph and you overlay this graph with Time […]
I recently wrote about Millennials to clarify some myths about this demographic group. Now, upon reading Nielsen’s “Q4 2015 Total Audience Report” I realize that the term Millennials, when used to represent a monolithic group is completely wrong. I wrote that Millennials range in age from 15-35 years old and these years are transformative in […]
On November of last year I wrote a post on the future of the OTT platforms and at the end I made my forecast which in many cases for a “digital” guy may sound counterintuitive: “In a nutshell, despite plenty of facts around rapidly changing user behavior and increasing video consumption on OTT platforms, I […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]