New Media

At Cisneros Interactive, under RedMas, we launched the first and only audio advertising network in Latin America and the United States Hispanic market, Audio.Ad. We did this because we are optimistic that users will increase their listening time on streaming services.   Just like video/tv is seeing a monumental shift from Linear TV to video streaming […]

I was reading an article in Chicago’s Booth magazine and it made me realize how the entertainment business has changed in the last few years. In the non-digital world you created content more based on “creative instinct” than on data. Today, where a lot of content is viewed digitally and therefore a plethora of data […]

I recently wrote about Millennials to clarify some myths about this demographic group.  Now, upon reading Nielsen’s “Q4 2015 Total Audience Report” I realize that the term Millennials, when used to represent a monolithic group is completely wrong. I wrote that Millennials range in age from 15-35 years old and these years are transformative in […]

On November of last year I wrote a post on the future of the OTT platforms and at the end I made my forecast which in many cases for a “digital” guy may sound counterintuitive: “In a nutshell, despite plenty of facts around rapidly changing user behavior and increasing video consumption on OTT platforms, I […]