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New Media

15 Posts
14 February 2019
Digital Advertising, New Media
The Super Bowl: Advertising’s Winning Bet

The Super Bowl is one of the year’s most important sporting events, but the last National Football League (NFL) game is increasingly relevant not only to football fans, but also to brands. It’s during the Super Bowl that they launch their most creative ads of the year—and in order to be successful, they have to […]

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11 October 2018
Digital Advertising, New Media
The Future of the OTT Platforms – Part III

In my first blog about OTT and the Pay TV ecosystem in November 2015, I made a prediction that the current Pay TV model will not change that rapidly because the business model worked very well for existing incumbent players (i.e. Cable companies plus Pay TV Programmers). Moreover, in February 2016 I followed it up […]

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24 May 2017
New Media
UPDATE ON TV VIEWING TRENDS AND CORD CUTTING

I wrote earlier about cord cutting and the new TV landscape. My original point of view is that these trends would move slower than expected, especially because the Pay TV ecosystem works very well for all companies involved. However, some news this last month is forcing me to re-think my point of view: 1. SVOD […]

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11 April 2017
New Media
Streaming Music To The Rescue (Part II)

This is a continuation of two blogs I wrote earlier, (“The Almost Impossible Business of New Music” and “Streaming Music to the Rescue”). If you have not read those, my thesis is that streaming music companies were not getting their fair share of industry profits. They are saving the music industry but even though they […]

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20 February 2017
New Media
Super Bowl, More than a Sports Event

If I mention NFL teams, such as the New England Patriots or Atlanta Falcons, they will surely not ring a bell. . But if I mention the Super Bowl, you might remember it as the sports event of the year with the best halftime show. Nowadays, halftime is for the presentation of the most popular […]

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