Categories
  • 0 Subscribers
  • +500 Contacts
07 March
2019
Tecnology
Vistas Views 172

FOUR DIGITAL MARKETING TRENDS EVERYONE WILL BE TALKING ABOUT

The digital era is here to stay, which means the ways we relate to others, buy products or services and even live will change. Digital communication has broken many barriers, taking up significant portions of budgets that were once devoted to traditional media—which up until only recently was the favored option for most brands.

In the digital world, social marketing and advertising efforts have continued to evolve. Budgets for digital platforms have been on the rise for more than a decade, becoming the main media with major participation in advertising. According to Merca 2.0, 41.1 percent of global spending will be on digital platforms this year alone, with television coming in second at 34.5 percent.

Digital marketing has caught user attention through new techniques and strategies, many of which focus on innovation, technology and storytelling. Below are the four trends I strongly believe will manage to meet—and perhaps even exceed—consumer expectations, ultimately helping companies reach their goals.

  1. Influencer marketing. Digital leaders have become increasingly relevant to brands in the past 12 months, and this year we expect to see a boom in this area—especially in real-time content shared through influencers’ social media accounts.
  2. Augmented reality. This trend will continue to create memorable experiences, using technology to simulate exciting and emotional situations. The latest development in this is the “customer journey,” in which technology attempts to predict user behavior to blend it with brand experiences. Thanks to augmented reality solutions, companies will now be in closer contact with users, allowing them to use digital platforms to share experiences and increase satisfaction.
  3. Small data. Analyzing the behavior of the masses is passé. Today’s companies are interested in specific insights into their customers, so marketers are focusing on the details of consumer behavior to quickly create dynamic, personalized marketing strategies.
  4. Voice assistants. Despite the issues this tool has had in the past, 2019 promises to make better use of artificial intelligence to add value to brands by providing options to request services, make payments or improve experiences via personal assistants, which can be downloaded to mobile phones, or home devices like Amazon Echo.
  5. In the future, we will continue to see digital trends captivate consumers, enabling valuable strategies all brands should leverage to stay on the cutting edge.


Spotify

Newsletter

Subscribe to my newsletter and receive my blog updates with news and articles about digital advertising, new media, startups and lifestyle.


Popular posts

RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR
05 April 2016
Home Slider Startups
RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING
02 February 2016
Digital Advertising
THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media.   If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption.   Video, Sponsorships, and […]

AirBnB vs. Marriott: How come it could be worth more?
02 July 2015
Startups
AirBnB vs. Marriott: How come it could be worth more?

In one of my last blog entries, I wrote about Uber.   This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue.  In contrast, AirBnB […]