Digital Advertising

In a meeting with a traditional radio broadcaster in Brazil I realized that many traditional media professionals still do not understand how digital advertising works, but also I became very aware of the sad paradox of digital inventory. What do I mean?   Well, I met the new manager of the streaming audio service of a […]

People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4% from 485 minutes a day in 2014. This increase will be driven […]

It is common for audiences who are already saturated with publicity to automatically discard advertising without feeling any remorse whatsoever. For this reason, advertisers have had to reinvent the way they present their products and services. One of the formats which has proved to be the most effective is content marketing. It is an innovative […]

Tras protagonizar una de las salidas a Bolsa más contundentes de la historia, Alibaba, la empresa líder de comercio electrónico en China, anunció una inversión de 590 millones de dólares en el fabricante chino de aparatos electrónicos y teléfonos móviles: Meizu. Durante 2014, el gigante chino sumó más de 1,000 millones de usuarios de telefonía […]

One of the keys to the successful box office results achieved by The Hunger Games trilogy was the solid transmedia campaign they developed. TheLionsgate marketing department, which was the producer in charge of adapting Collins’ novels, did an excellent job by using different elements and platforms to create a custom built experience for audiences. To […]