This last week, on Nov 2nd, I was invited to participate in a panel regarding OTT services during the NEXT TV summit conference which took place in Miami. This is a very interesting topic with several competing OTT models, and everyone trying to guess where the future of TV is going. For those of you […]
I have been writing on my blog for some time and this is the first time I shamelessly promote our companies. So forgive me and please continue reading. In the past week, we have been very fortunate to have won several awards: At the Festival of Media Latin America in Miami: Gold for Best Use […]
In Adsmovil we partnered with PubMatic to launch the first US Hispanic Mobile Ad Exchange, and as we dig deeper into this fascinating new world, I thought it would be good to clarify some terms. First, RTB is not the same as Programmatic. RTB (Real Time Bidding) is just one of many protocols to buy […]
Without us even realizing it, some applications on our smart phones have now become indispensible tools, either for socializing or simply making our lives easier. According to the IMS Mobile in LatAm study, 3 out of every 4 smartphone and tablet users in Latin America can be reached through publicity products offered by brands and […]
In the last month, I had the pleasure of spending some time with Tail Target’s Data scientists. Tail Target is Latin America’s leading DMP, and today has over 200 million users in its database. DMP is short for Data Management Platform. These companies, through agreements with publishers, are tracking user’s online behavior (always respecting users privacy […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]