Digital Advertising

This last week, on Nov 2nd, I was invited to participate in a panel regarding OTT services during the NEXT TV summit conference which took place in Miami. This is a very interesting topic with several competing OTT models, and everyone trying to guess where the future of TV is going.   For those of you […]

In Adsmovil we partnered with PubMatic to launch the first US Hispanic Mobile Ad Exchange, and as we dig deeper into this fascinating new world, I thought it would be good to clarify some terms. First, RTB is not the same as Programmatic.   RTB (Real Time Bidding) is just one of many protocols to buy […]

Without us even realizing it, some applications on our smart phones have now become indispensible tools, either for socializing or simply making our lives easier. According to the IMS Mobile in LatAm study, 3 out of every 4 smartphone and tablet users in Latin America can be reached through publicity products offered by brands and […]

In the last month, I had the pleasure of spending some time with Tail Target’s Data scientists. Tail Target is Latin America’s leading DMP, and today has over 200 million users in its database. DMP is short for Data Management Platform. These companies, through agreements with publishers, are tracking user’s online behavior (always respecting users privacy […]