Digital Advertising archivos - Page 3 of 5

14 July 2016

Digital Advertising, Home Slider

The power of streaming in digital audio

We have been reading for years how Digital TV streaming is changing the way in which we watch television. For example, people between the ages of 18 to 24 only watched movies and TV shows half the time on a television set. But, what’s going on with the radio and audio? In recent days, Audio.Ad […]

07 June 2016

Digital Advertising, Home Slider

Adblocking: So be it!

Blocking ads on the Internet has become a digital trend in the last few years, worrying many publishers and advertising companies. During 2015, the use of adblocking in mobile phones grew up to 90%. It is estimated that there are at least 419 million users using tools to block ads on their mobile devices. I […]

13 May 2016

Digital Advertising

ADVERTISING AND HOW PERCEPTIONS CHANGE THROUGH TIME

This article is really not an informational piece. It’s my opportunity to vent and to take revenge on all the nay sayers I encountered so many times during my career in digital advertising. When I started working in what was called the “Internet” most of my friends did not understand how these companies would make […]

02 February 2016

Digital Advertising

THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]