Instagram Stories: a new way to reach audiences through videos

Social networks entered our lives as a tool that allows us to connect from anywhere. For users, Facebook and Instagram are social media. For advertiser, these are marketing platforms where companies can interact with their existing and potential clients.

Recently, Instagram launched a new feature: Instagram Stories, a feature that quickly changed digital marketing. When Facebook launched it, it stated that it looked to increase its digital ad revenues. Today, there are around 150 million of active users per year, and in the past 6 months, the time a person spends watching the videos increased by 40%.

In the case of Instagram, Instagram Stories inspired large companies to publish, on a daily basis, innovative contents and share them with their followers.

MAC
MAC Cosmetics was a pioneer in using Instagram Stories. Users can see daily tutorials or tips on how to better use MAC products.

Una publicación compartida de M·A·C Cosmetics (@maccosmetics) el 17 de Feb de 2017 a la(s) 10:36 PST

 Forbes

When you hear Forbes, the first thing you may think about is a magazine specialized in the financial world. However, Forbes creates daily appealing content related to their core activity, where animation and explanatory videos are the major attraction.

Marc Jacobs
This large fashion company uses Instagram to highlight its colorful and celebrity content; its Instagram account goes beyond pictures. The company uses Instagram Stories to share videos of its latest apparel collections with tips on how to wear them.

Una publicación compartida de Marc Jacobs (@marcjacobs) el 12 de Feb de 2017 a la(s) 6:49 PST