Digital Advertising

The FIFA World Cup 2018  will begin in June, providing a fantastic opportunity for brands to get closer to their audiences. That’s why I have invited Ana Lopez, Marketing and Communications Manager at Adsmovil, to talk about how brands can focus their digital advertising during the World Cup – VK. Why is the World Cup such […]

It’s surprising and actually very sad that even today I keep hearing from advertisers comments such as “my CEO/Board/Marketing VP does not believe in Digital”.  What does it mean?   I am not sure but this is one of the main reasons some advertisers spend less than 10% of their marketing budgets in digital. I have […]

Everytime I have to explain what Programmatic is, I use the financial industry particularly stock exchanges as an example. I explain that Programmatic buying of digital advertising inventory is like trading stocks in an exchange. Stocks were sold to the “public” by stock brokerage firms such as Merrill Lynch, Smith Barney, and others. You called […]

Social networks entered our lives as a tool that allows us to connect from anywhere. For users, Facebook and Instagram are social media. For advertiser, these are marketing platforms where companies can interact with their existing and potential clients. Recently, Instagram launched a new feature: Instagram Stories, a feature that quickly changed digital marketing. When […]