In my last two years, my team and I have had the opportunity to serve many clients who are generating incremental revenue by sourcing leads for their businesses via digital marketing. It’s extremely effective and various industries can and do use it: Finance companies can generate leads to sell more credit cards, car loans, checking […]
Digiday recently published a very interesting article titled ‘It’s like a game of whack-a-mole’: Rebates persist in ad buying”. It talks about the recurring practice of agencies keeping a portion of their client’s media spend. Moreover, this article refers to the US market, not Europe or certainly Latin America where these practices are much more […]
The Super Bowl is one of the year’s most important sporting events, but the last National Football League (NFL) game is increasingly relevant not only to football fans, but also to brands. It’s during the Super Bowl that they launch their most creative ads of the year—and in order to be successful, they have to […]
In my first blog about OTT and the Pay TV ecosystem in November 2015, I made a prediction that the current Pay TV model will not change that rapidly because the business model worked very well for existing incumbent players (i.e. Cable companies plus Pay TV Programmers). Moreover, in February 2016 I followed it up […]
It is estimated that in 2020, internet penetration in Latin America will be 60 percent, more than the global average (49.6%)*. This undoubtedly will have an impact on advertising, where the mobile market is growing very quickly and is expected to be 32** percent globally this year. All of this was very clear to us […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]