Categories
  • 0 Subscribers
  • +500 Contacts
02 October
2015
Digital Advertising, Home Slider
Vistas Views 2110

ADVERTISING AWARDS AND WHAT IT MEANS FOR OUR COMPANIES

I have been writing on my blog for some time and this is the first time I shamelessly promote our companies. So forgive me and please continue reading.

In the past week, we have been very fortunate to have won several awards:

Adsmovil FOMLA Award (1)

  • At the Festival of Media Latin America in Miami:
    • Gold for Best Use of Programmatic: Audio.Ad and Cadreon (IPG’s Trading Desk)
    • Bronze for Best Mobile Campaign: Adsmovil and Magnum Ice-cream campaign in Ecuador
  • At the Mobile Marketing Association Smarties Awards in New York:
    • Gold with Magnum Ecuador – Brand Awarenes
    • Bronze with Amopé Brazil – Product- Services Launch
    • Bronze with Amopé Brazil – Location Based

Why do I think this is a big deal? Well, there are different metrics for growth, such as revenue and number of employees. And since we started this adventure 3.5 years ago called Cisneros Interactive we have grown in both these metrics.

However, none of these metrics mean much nor are they sustainable if we are not meeting client needs and offering an excellent service and innovative products. So these awards are an indication that we are doing this, and a reminder of how far we have come from our small and humble beginnings in 2012.

So while revenue and team size is important, I am especially proud of winning these awards because it tells me that we are contributing to our industry and that we are selling quality services and products. I am so very proud of our team and their accomplishments.

So sorry for boasting a little bit, but I hope you agree that this a good reason to self-promote!

He estado escribiendo mi blog por un tiempo ya, y puedo decir que ésta es la primera vez que promuevo descaradamente a nuestras compañías. Así que por favor discúlpenme y sigan leyendo.

La semana pasada, tuvimos la fortuna de recibir varios premios:

Adsmovil FOMLA Award (1)

  • En el FOMLA (Festival of Media Latin America) en Miami:
    • Oro por Mejor Uso de Programmatic: Audio.Ad y Cadreon (IPG’s Trading Desk)
    • Bronce por a la Mejor Campaña para Móvil: Adsmovil y campaña para los helados Magnum en Ecuador
  • En los “Mobile Marketing Association Smarties Awards” en Nueva York:
    • Oro con Magnum Ecuador – Brand Awareness
    • Bronce con Amopé Brazil – Lanzamiento de Servicios del Producto
    • Bronce con Amopé Brazil – Location Based

¿Por qué me parece tan importante? Bueno, existen diferentes métricas para valorar el crecimiento, tal como ingresos y el número de empleados. Y desde que comenzamos hace 3.5 años esta aventura llamada Cisneros Interactive, hemos crecido en ambas métricas.

Sin embargo, ninguna de ellas significa mucho ni es sostenible, si no estamos cubriendo las necesidades de los clientes, ofreciendo un excelente servicio y presentando productos innovadores. Así que estos premios, para mí, son un indicador de que lo estamos logrando, y un recordatorio de lo lejos que hemos llegado desde nuestros humildes comienzos en el 2012.

Así que aunque los ingresos y el tamaño del equipo son importantes, estoy sumamente orgulloso de haber ganado estos premios porque esto indica que estamos contribuyendo a nuestra industria y que estamos vendiendo servicios y productos de calidad. Estoy muy orgulloso de nuestro equipo y sus logros.

¡Lamento mucho si llegué a sonar un poco pretencioso, pero espero que estén de acuerdo en que ésta, es una buena razón para auto promovernos!



Spotify

Newsletter

Subscribe to my newsletter and receive my blog updates with news and articles about digital advertising, new media, startups and lifestyle.


Popular posts

RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR
05 April 2016
Home Slider Startups
RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]

THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING
02 February 2016
Digital Advertising
THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media.   If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption.   Video, Sponsorships, and […]

AirBnB vs. Marriott: How come it could be worth more?
02 July 2015
Startups
AirBnB vs. Marriott: How come it could be worth more?

In one of my last blog entries, I wrote about Uber.   This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue.  In contrast, AirBnB […]