Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]
On November 13th and 14th , together with the RedMas team from Buenos Aires, Victoria Morales from Cisneros Interactive, my 13 year old son and my 17 year old daughter, I had the privilege of building a temporal home with TECHO in Moreno, which is about 1 hour away from bustling Buenos Aires. For those […]
This last week, on Nov 2nd, I was invited to participate in a panel regarding OTT services during the NEXT TV summit conference which took place in Miami. This is a very interesting topic with several competing OTT models, and everyone trying to guess where the future of TV is going. For those of you […]
As promised in the last blog about how to write a “Pitch Deck”, in this blog I will talk more about the importance of Finance and Accounting for your start-up. We had some investment successes and of course some failures. Two out of three “failures” have failed as much due to poor financial management as […]
In the last 3 years, at Cisneros Interactive we have talked and seen many entrepreneurs wanting to raise capital. Honestly, 90% of them may have a great idea but their “Pitch Deck” (usually a powerpoint presentation) is very poor. I do think that Latin American entrepreneurs are far behind their peers in other countries but […]
If you have been following my blog, you know I have frequently written about Uber and other marketplaces. Uber is a fascinating story about how a “simple” app has disrupted a very traditional business. Recently a blog I read frequently from Rob Gluck, a principal at High Lantern Group, he mentioned an article from the […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]