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21 September 2016
New Media
THE ALMOST IMPOSSIBLE BUSINESS OF NEW MUSIC

At Cisneros Interactive, under RedMas, we launched the first and only audio advertising network in Latin America and the United States Hispanic market, Audio.Ad. We did this because we are optimistic that users will increase their listening time on streaming services.   Just like video/tv is seeing a monumental shift from Linear TV to video streaming […]

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02 September 2016
Digital Advertising, Home Slider
SMARTPHONE PENETRATION INCREASES MOBILE ADVERTISING BUDGETS

I recently read an article “Emerging Markets present a great opportunity for mobile and app advertisers. But how do you enter them” which contained some good data points which I will share with you (just the data pertaining to Latin America). Finally, there seems to be no secret to what many, including us at Adsmovil […]

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22 August 2016
New Media
MAKING A HIT: MORE DATA ANALYSIS THAN EVER BEFORE

I was reading an article in Chicago’s Booth magazine and it made me realize how the entertainment business has changed in the last few years. In the non-digital world you created content more based on “creative instinct” than on data. Today, where a lot of content is viewed digitally and therefore a plethora of data […]

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05 August 2016
Startups
START-UPS AND JOB CREATION

When I used to work at McKinsey almost 20 years we once did a pro-bono project for the Florida Council of 100 (a non-profit organization comprised of executives of large companies based in Florida), and we realized that contrary to popular perception, most jobs are created by medium and small sized companies. I was reminded […]

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14 July 2016
Digital Advertising, Home Slider
The power of streaming in digital audio

We have been reading for years how Digital TV streaming is changing the way in which we watch television. For example, people between the ages of 18 to 24 only watched movies and TV shows half the time on a television set. But, what’s going on with the radio and audio? In recent days, Audio.Ad […]

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RAPPI: A LATIN AMERICAN START-UP GETS SELECTED BY Y-COMBINATOR

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THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING
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02 February 2016
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THE FORGOTTEN IMPORTANCE OF BRANDING IN DIGITAL ADVERTISTING

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