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14 September 2017
Digital Advertising
Where have you been that you do not believe in digital?

It’s surprising and actually very sad that even today I keep hearing from advertisers comments such as “my CEO/Board/Marketing VP does not believe in Digital”.  What does it mean?   I am not sure but this is one of the main reasons some advertisers spend less than 10% of their marketing budgets in digital. I have […]

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24 May 2017
New Media
UPDATE ON TV VIEWING TRENDS AND CORD CUTTING

I wrote earlier about cord cutting and the new TV landscape. My original point of view is that these trends would move slower than expected, especially because the Pay TV ecosystem works very well for all companies involved. However, some news this last month is forcing me to re-think my point of view: 1. SVOD […]

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18 May 2017
Home Slider, Lifestyle
The Best Gin Tonic: Cooper Bar in Bogota

I’ve been drinking Gin Tonic for many years (no drinking age in Uruguay at my time), but the Gin Tonic I recently ordered at my favorite Colombian hotel, was something out of this world. The hotel is a relatively new hotel in the heart of the financial district in Bogota. It is called the Artisan […]

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12 May 2017
Home Slider, Lifestyle
Food Trucks: Uruguay Style

The food truck craze as far as I know began in the USA, and like many other trends it spread worldwide. Uruguay is no exception and it now has its own food truck fair called Degusto, complete with music, good food, beer and wine. What’s surprising is that I think they took the concept and […]

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11 April 2017
New Media
Streaming Music To The Rescue (Part II)

This is a continuation of two blogs I wrote earlier, (“The Almost Impossible Business of New Music” and “Streaming Music to the Rescue”). If you have not read those, my thesis is that streaming music companies were not getting their fair share of industry profits. They are saving the music industry but even though they […]

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