Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]
It’s surprising and actually very sad that even today I keep hearing from advertisers comments such as “my CEO/Board/Marketing VP does not believe in Digital”. What does it mean? I am not sure but this is one of the main reasons some advertisers spend less than 10% of their marketing budgets in digital. I have […]
I wrote earlier about cord cutting and the new TV landscape. My original point of view is that these trends would move slower than expected, especially because the Pay TV ecosystem works very well for all companies involved. However, some news this last month is forcing me to re-think my point of view: 1. SVOD […]
I’ve been drinking Gin Tonic for many years (no drinking age in Uruguay at my time), but the Gin Tonic I recently ordered at my favorite Colombian hotel, was something out of this world. The hotel is a relatively new hotel in the heart of the financial district in Bogota. It is called the Artisan […]
The food truck craze as far as I know began in the USA, and like many other trends it spread worldwide. Uruguay is no exception and it now has its own food truck fair called Degusto, complete with music, good food, beer and wine. What’s surprising is that I think they took the concept and […]
This is a continuation of two blogs I wrote earlier, (“The Almost Impossible Business of New Music” and “Streaming Music to the Rescue”). If you have not read those, my thesis is that streaming music companies were not getting their fair share of industry profits. They are saving the music industry but even though they […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]