Victor Kong is the President of Cisneros Interactive, a division of Cisneros in charge of developing advertising businesses in Latin America, the US Hispanic market, and Spain. Cisneros Interactive’s portfolio consists today of RedMas, Adsmovil, Audio.Ad, Coyote Media House, IT Click Video, Native.Ad, and TailTarget Latino. With this portfolio, Cisneros Interactive is one of the leading companies in the digital advertising […]
In my last two years, my team and I have had the opportunity to serve many clients who are generating incremental revenue by sourcing leads for their businesses via digital marketing. It’s extremely effective and various industries can and do use it: Finance companies can generate leads to sell more credit cards, car loans, checking […]
Digiday recently published a very interesting article titled ‘It’s like a game of whack-a-mole’: Rebates persist in ad buying”. It talks about the recurring practice of agencies keeping a portion of their client’s media spend. Moreover, this article refers to the US market, not Europe or certainly Latin America where these practices are much more […]
I recently read Jerry Haar’s article “Does a Nation’s Economic Growth Make People Happy?” and I found it very interesting, because it is slightly a different take on a very common question: does more money make you happier? Jerry Haar is a professor of international business at Florida International University and a Global Fellow at […]
The digital era is here to stay, which means the ways we relate to others, buy products or services and even live will change. Digital communication has broken many barriers, taking up significant portions of budgets that were once devoted to traditional media—which up until only recently was the favored option for most brands. In […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]
It is always great news when a Latin American start-up succeeds in attracting Silicon Valley’s VC money, and even more when one gets selected by the prestigious accelerator Y Combinator. Y Combinator for those of you who do not know is a mega-famous start-up incubator company and seed fund which has supported and invested in […]
In one of my last blog entries, I wrote about Uber. This time, I am writing about AirBnb, a marketplace selling accommodations. An article on the Wall Street Journal caught my attention: It seems that AirBnB is worth more than Marriott International with its 4,000 hotels under management and US$13.8bn in revenue. In contrast, AirBnB […]
eMarketer’s recent projection that said US Digital Display Ad Spending will Surpass Search Ad Spending in 2016 , led me to think that finally Branding is being given the importance it deserves in digital media. If we analyze the sources of growth in eMarketer’s projection , these seem to support my assumption. Video, Sponsorships, and […]