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10 March 2020
Digital Advertising
Why Cost Per Lead Is The Wrong Metric to Optimize

In my last two years, my team and I have had the opportunity to serve many clients who are generating incremental revenue by sourcing leads for their businesses via digital marketing. It’s extremely effective and various industries can and do use it: Finance companies can generate leads to sell more credit cards, car loans, checking […]

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05 November 2019
Digital Advertising
Who’s To Blame for Agency Rebates?

Digiday recently published a very interesting article titled ‘It’s like a game of whack-a-mole’: Rebates persist in ad buying”. It talks about the recurring practice of agencies keeping a portion of their client’s media spend. Moreover, this article refers to the US market, not Europe or certainly Latin America where these practices are much more […]

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26 September 2019
Tecnology
Celebrating One Year in Costa Rica!
Cisneros Interactive’s partnership with Facebook began two and a half years ago in Ecuador, Bolivia and Paraguay.  In Costa Rica, we are proud to be celebrating our first year where we are already working with 90% of the advertising agencies and serving over 500 advertisers from many sectors. Costa Rica, together with Uruguay where we [...]
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06 April 2019
Lifestyle
DOES A NATION’S ECONOMIC GROWTH MAKE PEOPLE HAPPY?

I recently read Jerry Haar’s article “Does a Nation’s Economic Growth Make People Happy?” and I found it very interesting, because it is slightly a different take on a very common question: does more money make you happier? Jerry Haar is a professor of international business at Florida International University and a Global Fellow at […]

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07 March 2019
Tecnology
FOUR DIGITAL MARKETING TRENDS EVERYONE WILL BE TALKING ABOUT

The digital era is here to stay, which means the ways we relate to others, buy products or services and even live will change. Digital communication has broken many barriers, taking up significant portions of budgets that were once devoted to traditional media—which up until only recently was the favored option for most brands. In […]

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